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Ecology in Diapers Return to cloth diapers as a step forward?
Stehlíková, Tereza ; Jakoubková Budilová, Lenka (advisor) ; Kolářová, Marta (referee)
In my thesis, I have covered interviews with ten women - mothers who have decided to use for their babies a changing system of modern cloth diapers. For the topic I have used a qualitative sociological research strategy. The purpose of the received data from the interviews was to answer questions about motivations and reasons for the usage of this type of nappies and decide what benefits they see in them. As our society is used to disposable baby diapers and looks at them as a norm, I was interested in people's reactions, which these mothers have faced and how they have coped with. Finally, I have tried to find out the role of the internet and the social media in this matter. The theoretical part is devoted to the history of cloth and disposable diapers. There I have put into the context the issue of cloth diapers with the principles of sustainable development and responsible consumption. In the practical part I have carried out an analysis of ten semi-structured interviews with mothers who have been using cloth diapers for babies, along with examples of expressions of activities associated with cloth diapers in social media on the internet.
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Responsible individual consumption as the first step out of the environmental crisis
Hosnedlová, Alena ; Novák, Arnošt (advisor) ; Kala, Lukáš (referee)
The thesis deals with the problem of global ecological crisis caused by excessive consumption of material goods, particularly in countries of "The Rich North" (western countries). In the theoretical part I set up individualized man as a consumer in the system of modern society, which indicates the conditions of its existence mainly through the market. I discuss the possible way out of the ecological crisis through ideological changes in the company initiated from the "bottom", based on the internalization of values leading to responsible and moderate consumption. I demonstrate alternative ways of life, environmentally friendly in terms of consumption, and discuss the obstacles and ways of its spread. The research was conducted through interviews with eco-advisers who are dealing with consumption, as potential "opinion leaders" in this case. I tried to look their conception of responsible consumption and their potential impact on society in favor of spreading the idea of an environmentally responsible way of life Key words Ecological crisis, consumption, consumerism, modernity, individualization, values, responsible consumption, modesty, environmentally friendly way of life
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Ecology in Diapers Return to cloth diapers as a step forward?
Stehlíková, Tereza ; Jakoubková Budilová, Lenka (advisor) ; Kolářová, Marta (referee)
In my thesis, I have covered interviews with ten women - mothers who have decided to use for their babies a changing system of modern cloth diapers. For the topic I have used a qualitative sociological research strategy. The purpose of the received data from the interviews was to answer questions about motivations and reasons for the usage of this type of nappies and decide what benefits they see in them. As our society is used to disposable baby diapers and looks at them as a norm, I was interested in people's reactions, which these mothers have faced and how they have coped with. Finally, I have tried to find out the role of the internet and the social media in this matter. The theoretical part is devoted to the history of cloth and disposable diapers. There I have put into the context the issue of cloth diapers with the principles of sustainable development and responsible consumption. In the practical part I have carried out an analysis of ten semi-structured interviews with mothers who have been using cloth diapers for babies, along with examples of expressions of activities associated with cloth diapers in social media on the internet.
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UTZ production as fairtrade alternative
VALENTOVÁ, Věra
This diploma thesis deals with certification program UTZ Certified representing a certain alternative to the fair trade system. The UTZ belongs to the biggest programs supporting sustainability primarily for coffee, cocoa and tea worldwide. The thesis is divided into two main parts, theoretical and practical. The theoretical component is focused on UTZ certification characteristics, determining essential terms, identifying commodities and conditions for its growing within the UTZ Certified. The attention is paid also to trading under fair trade conditions and regarding standards under Fairtrade and WFTO. The practical component deals with levels and product composition of the current offer of UTZ products on the market in chosen area. Furthermore, the focus is on the realization of consumer research aimed at knowledge and interest in UTZ products and fair trade from the consumers' stance. The outcomes obtained from the research done in the retail chain network show that the UTZ offer of products on the market really exists. The results also demonstrate that it is the matter of foreign retail chains whose UTZ offer is often created by products of own private brands. The widest offer of UTZ products was noted in retail chain Lidl, Albert and Kaufland. The product offer is clearly dominated by sweets and chocolate containing the certified UTZ cocoa. The consumer research was done via online questionnaire. Results demonstrate that less than half of Czech consumers are interested in certified products made under responsible production of fair trade and UTZ. The accountable part of consumers has troubles identifying these products on the market while shopping. The most favourite fair trade product is coffee. In case of UTZ, the most favourite product is cocoa. The main drivers for consumers' decision for buying these products is the guarantee of ecological and social consideration, trust in better quality and taste.
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Consumers' attitudes in the Field of the Responsible Consumption
ZELENKA, Ondřej
The opening part of the bachelor´s work is focused on the literary research, specifically, it defines the basic concepts of consumer behaviour, attitudes to consumer behaviour and aspects that could affect it. Furthermore it is followed by a discussion of the attitudes of consumers, forming the attitudes and their possible changes. jThe characteristics of responsible consumption and buying are enclosed in the literary research. The practical part of this thesis includes the results of the research of consumers' attitudes in the field of responsible consumption based on a questionnaire. The aim is to suggest possible methods for producers and traders in the case of consumers' attitudes. Finally, the specific methods for producers and traders are designed.
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Fair trade schools in the Czech Republic
VALENTOVÁ, Věra
This bachelor thesis consists of two essential components, theoretical and practical. The theoretical component deals with definition of basic terms like fair trade, history of fair trade in the world and in the Czech Republic, launching fair trade products on the market, introduction of fair trade organization, campaigns and project to promote fair trade. The practical component is focused mainly on the international campaign of Fairtrade school which came to Czech Republic in 2011 and is gaining support of an increasing number of schools. The main goal was to map out the implementation level of the campaign on schools in the Czech Republic that already gained the title Fairtrade school, or are actively striving to gain that title. The practical component is based on two questionnaire survey. The first query concerned the management of the schools involved in the Fairtrade school campaign and was focused on mandatory criteria necessary to obtain the Fairtrade status. The second questionnaire was intended for students of the Faculty of Economics University of South Bohemia in České Budějovice which won the title Fairtrade school (faculty) as a first university in the country. The aim was to find out the attitude of students towards fair trade activity carried out at the faculty. The survey results suggest that the schools that decided to participate in the campaign works very intensively on meeting all mandatory criteria and campaign development proceeds correctly. Also the students´ attitude of Faculty of Economics towards promoting fair trade is mostly positive. The majority of students consider the faculty engagement in the fair trade campaign as a right decision. Considering the fact that Fairtrade school campaign started in the Czech Republic only recently, it can be said that it is developing highly positively. The number of schools interesting in joining this campaign is continuously growing. Also the amount of schools intending to publicly promote fair trade and educate own students in the field of global development topic is on the increase. It is very important that young people realize the influence of consumption behaviour of people in developed countries on the life of people in developing countries. Exactly campaign like Fairtrade schools and other similar activities gives people living in so called "Third World countries" the chance to break out of poverty and live and work with more dignity.
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